Head of SEO @360i.

Archive for the Digital Category

Good Food Guide 2015 – Top 50 Restaurant Map

The Good Food Guide has just released their 2015 list of the best restaurants in Britain. You can access a list of the winners here and for the first time ever, they’ve also released a list of the best pubs. However, there is no map available on

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The Impact of Breaking News on SEO

The Impact of Breaking News on SEO

So its a normal day and then suddenly there is a security threat around the corner and Tottenham Court Road is evacuated!! I proceeded to upload a post about what I could see. The idea being that with people scrambing for information (#tottenhamcourtroad was quickly established as a trending topic

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Excel Macros to Save your Life (Paste Values + Paste As Text)

Excel Macros to Save your Life (Paste Values + Paste As Text)

For anyone who works in analytics (or uses Excel more specifically) moving data from various sources into Excel can be a frustrating and arduous process. For those fortunate enough to find themselves in this position, Microsoft has provided us with “Paste Values” and “Paste as Text” to streamline

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How to combine multiple CSV files into one using CMD

How to combine multiple CSV files into one using CMD

This is a trick which can save you a lot of time when working with a dataset spread across multiple CSV files. Using a simple CMD command it is possible to combine all the CSV’s into a single entity ready for all your pivot and table wizardry.

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YouTube Search Stories

YouTube Search Stories

I love how easy and fun it is to play around with Youtube Search Stories. I recommend everyone does it if they have 5 mins to mess with, here’s mine:

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SEO will never die

SEO will never die
The hyperbole surrounding the Google Instant announcement has amazed me. Not its existence – I think our industry has one of the highest propensities for exaggeration and embellishment around – but the proclamation that “SEO is dead!”, as a result of search behaviour changes, surprises me. If it wasn’tRead more