Do lower prices diminish brand value in the age of digital media?
There is an almighty shift in how people use the Internet occurring right now. With a plethora of widgets, Apps and customizable homepages; the Internet (and the information we want) is coming to us, not the other way around. It would be foolhardy to not appreciate the implications of such a seismic shift for the Search Engines, but that will come at a later date.
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